The second session of SeeMeCV's Envision '22 webinar series tackled one of the most pressing questions in graduate recruitment: What do 2022 graduates actually want — and how do you make sure they notice you?
Titled Get Noticed by 2022 Graduate Talent: What Is My Message?, this session featured two industry voices: Alex Martin, VP of Sales at SeeMeCV, and Anj Vera, CEO of TalentView — a leader in employer branding strategy, design, and technology across the ASEAN region.
Understanding the 2022 Graduate Mindset
The landscape for graduate recruitment in 2022 was shaped by significant shifts in what new entrants to the workforce were prioritising. The session drew on original research conducted by TalentView to explore what graduates were really looking for when evaluating potential employers — going well beyond salary and job title.
Key questions addressed in the session included:
- What do students prioritise when considering job opportunities? — Graduates in 2022 were placing greater weight on company culture, career development pathways, flexibility, and purpose. Understanding this shift was critical for employers crafting their employer value proposition.
- What trends are shaping the hiring environment and student engagement? — TalentView's research offered data-backed insights into how and where graduates were discovering and evaluating employers, with implications for where organisations should focus their recruitment marketing efforts.
- How do I make the most impact at my fair or university event? — Beyond messaging, the session offered practical guidance on how employers and universities could make their presence at virtual career fairs memorable and effective — from booth design to content strategy to live engagement.
The Role of Employer Branding in Graduate Recruitment
Anj Vera brought TalentView's perspective on how employer branding — often treated as a secondary concern — is in fact a decisive factor in whether a graduate chooses to apply, engage, or ultimately accept an offer. With graduates increasingly researching companies long before a job is ever posted, the organisations that invest in consistent, authentic storytelling across digital channels are the ones that consistently attract stronger talent pipelines.
The combination of SeeMeCV's virtual event platform expertise and TalentView's employer branding know-how made Session 2 a natural extension of the strategic partnership the two companies announced in June 2022.
Part of a Broader Series
Envision '22 was SeeMeCV's forward-looking webinar series for early careers and graduate recruitment professionals across Asia-Pacific. Each session was designed to be practical, research-grounded, and immediately applicable to the challenges facing universities, career centres, and employers in a competitive talent market.
For organisations looking to refine how they attract and engage the next generation of graduates, the insights from Session 2 offered a clear starting point: understand who your audience is, speak to what they value, and show up consistently in the spaces where they are already looking.
