Background
Amid the COVID-19 outbreak, Manulife Philippines, a subsidiary of Manulife Financial Corporation, faced the challenge of continuing talent recruitment in a competitive shared services market. The Manulife Talent Acquisition team had relied on physical job fairs and face-to-face interviews — and now needed an alternative that would be safe for both recruiters and candidates.
Solution
The Manulife Philippines TA team partnered with SeeMeSOL and chose Virtual Career Fairs (VCF) as their optimal recruitment solution. An open subscription package was selected, allowing them to conduct multiple fairs over the course of a year.
Key customised features:
- Fully branded Manulife virtual booths
- Multiple job application routes — email, external link, or within the platform itself
- Scheduled voice/video interview queuing within the same environment
- Real-time analytics and reporting
Business Impact
For the first time, a digital recruitment platform of this scale was implemented by Manulife Philippines — creating a new culture of innovation. The fair brought Manulife's core values of "Think Big, Obsess about Customers, Own it, and Get it Done Together" to life in a fully customised virtual environment.
- Job offers and roles filled during and immediately after the event
- Real-time analytics enabled on-the-fly process improvements to extend reach within the talent pool
- Candidates could participate at a time that suited them — increasing flexibility and pool size
- Attendee-to-hire ratio improved, with a record number of candidates offered within 5 days of the fair's close
"I find that Virtual Career Fairs is an effective platform for us to share our opportunities with the community and for us to connect to candidates safely. It is very motivating to see the number of applications we get and gives us a good pipeline of talent to tap as future opportunities become available. Many thanks for enabling us in the new normal."
